Mar 28, 2024  
2021 - 2022 Catalog 
    
2021 - 2022 Catalog [ARCHIVED CATALOG]

Marketing Major


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Program Director: Dr. Karel Sovak

Degree Types: Bachelor of Science (default) or Bachelor of Arts (alternative)

Marketing majors graduating from the University of Mary’s Gary Tharaldson School of Business will be enriched through a curriculum of discovery, development and application to ensure a sound knowledge of the key professional components of business. Students also gain an understanding of how to incorporate servant leadership into their everyday lives as business professionals. In addition to the core competencies of the University, graduates of the marketing program will be able to:

  • Demonstrate an ability to process information to reach a logical conclusion.
  • Demonstrate professional business communication.
  • Identify major concepts within the core areas of business.
  • Apply decision support tools to business decision making.
  • Apply ethical decision making utilizing the Benedictine values and professional standards.
  • Recognize the global nature of the contemporary business environment.
  • Develop a marketing research plan.
  • Evaluate marketing strategies.
  • Demonstrate team working skills.

 

There are additional academic policies which apply to all undergraduate majors within the Gary Tharaldson School of Business. Please review those policies on the GTSB Undergraduate Programs  page. 

Major Requirements


Required Courses:


All of the following courses require a final grade of C or higher to count towards the major. This applies to courses completed at the University of Mary as well as transfer courses.

Non-Traditional/Distance Ed Students


Students who earn their marketing major in nontraditional (online/distance sites) modalities are not required to complete BUS 380 , BUS 446 , or BUS 452 .

Total: 124 Semester Credits


Program length: 4 academic years / 128 weeks

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