COM 330 - Principles in Advertising

Intense study of advertising, the process and practice. Planning, formulating, implementing, and evaluating an ad campaign. Social responsibilities and legal restrictions of advertising. Case studies assigned for discussion and evaluation.

3 Semester Credit(s)

Crosslisted with: N/A
Laboratory/Experience Hours N/A
Prerequisite(s): ENG 121, COM 110, or consent of the instructor
Corequisite(s): N/A
Repeatable for Credit No
Core Course Yes. Core Elective
Grade Type LT