COM 330 - Strategic Communication Principles

This is an introductory course to familiarize students with the basic concepts, principles, practices, and the profession of Strategic Communication. The course will examine communication campaigns, public opinion, the media, the role of research, audience identification, message development, and communicating to various audiences.

3 Semester Credit(s)

Crosslisted with: N/A
Laboratory/Experience Hours: N/A
Prerequisite(s): ENG 121, COM 110, or consent of the instructor
Corequisite(s): N/A
Repeatable for Credit: No
Core Course: Yes. Core Elective
Grade Type: LT
Typically Offered: Fall & Spring