BUS 437 - Digital Marketing & Analytics

This course reviews the strategies and practices in digital marketing and the analytics behind enhancing marketing efficiencies and/or customer engagement. It offers an understanding of how these tools can be integrated in order to make informed decisions in all marketing activities.

3 Semester Credit(s)

Crosslisted with: N/A
Laboratory/Experience Hours N/A
Prerequisite(s): BUS 333
Corequisite(s): N/A
Repeatable for Credit No
Core Course No
Grade Type LT
Typically Offered
Fall