BUS 610 - Marketing

Introduces students to the area of marketing management and analysis of the domain of marketing, including theories of how marketing managers make decisions, appeal to consumers, and develop unique marketing strategies. The managerial implications of these theoretical foundations will also be presented.

3 Semester Credit(s)

Crosslisted with: N/A
Laboratory/Experience Hours N/A
Prerequisite(s): N/A
Corequisite(s): N/A
Repeatable for Credit No
Core Course No
Grade Type LT