BUS 406 - Marketing Research

This course is designed to enable students to understand, interpret and conduct marketing research. It addresses the use of marketing research as an aid to make marketing decisions; specifically how the information used to make marketing decisions is gathered and analyzed. Students will be exposed to a variety of research designs including surveys and experimental designs, as well as data analysis and interpretation.

3 Semester Credit(s)

Crosslisted with: N/A
Laboratory/Experience Hours N/A
Prerequisite(s): MAT 180 and BUS 333
Corequisite(s): N/A
Repeatable for Credit No
Core Course No
Grade Type LT